No one wants to talk about price, but everyone is thinking about it. Here at Brandt Street Press we believe in being forthright and forthcoming when it comes to money issues. You are making an investment when you work with us. Here are some questions you may have, and the answers we have for you.
When I have an ebook, what do I do with it?
Our recommendation is that you give it away for free.
What? Are you serious?
Yes, we are. A free ebook is a tried-and-true way to increase traffic to your website. Combined with social media - any blogs or ezine articles you may write, plus links from Twitter and Facebook to your website - you are using a powerful advertising tool.
Also, don't forget, your ebook establishes you as an expert. You "wrote the book" on your subject.
Another use for a free ebook is to give it away as a bonus at your seminar or workshop.
Advertise your workshop with the words, "Everyone who attends will receive a FREE ebook entitled, Your Title Here," and you immediately increase the appeal of your workshop. Everyone loves the word FREE. It attracts the eye, and it attracts the wallet, too.
Also, don't we all crave the rapt attention of our audience? Imagine being able to say, "You don't need to take notes in this workshop. You will be taking home everything you need to know with your free ebook. So you have the luxury today of being able to sit back and listen!"
If you like, you can increase the cost of your workshop to recoup your investment in your new ebook. No one will be aware of that but you.
What if I want to sell my ebook?
We can help you there, too. See our chart below to determine how many books you might need to sell to recoup your investment. For advice on marketing your ebook, see our Marketing Links section.
|
Talk
Length
|
Ebook
Length
|
Cost
|
Ebook
Price
|
Number of Sales to Move from Investment to Profit
|
|
40 minutes
|
20 pages
|
$800
|
$9.99
|
80
|
|
40 minutes
|
20 pages
|
$800
|
$19.99
|
40
|
|
90 minutes
|
45 pages
|
$2,250
|
$39.99
|
56
|
|
90 minutes
|
45 pages
|
$2,250
|
$59.99
|
38
|
|
4 hours
|
120 pages
|
$6,000
|
$39.99
|
150
|
|
4 hours
|
120 pages
|
$6,000
|
$99.99
|
60
|
For guidance on pricing your ebook, check these links or Google "how to determine ebook price."
Below is a list of actual ebooks available online, along with their prices. All are offered at the author's website and are purchased directly from the author.
- $49.99 Secrets of Successful Traders
- $29.95 Insider Secrets to Cheap Air Travel
- $47.00 The Lazy Way To Buy And Sell Cars For Profit
- $29.95 Ultimate Disney World Savings Guide
- $19.97 Creating Hours - Time Management for Busy Parents
- $17.97 A Ghost In Every House - How To Hunt Ghosts
- $97.95 How to Build a Million Dollar Medical Transportation Company
Marketing Links
Learn more about ebooks and marketing at these links.
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